Investment water park must avoid the problem
Wednesday, September 02, 2020
Planning a water park investment? WM INTERNATIONAL helps you navigate potential pitfalls. Avoid costly mistakes and ensure a successful venture. Learn about crucial considerations for profitability and longevity in our insightful article, "Investment Water Park Must Avoid the Problem."
During the years of rapid development of the domestic amusement industry, water parks, as an important part of the amusement industry, greatly exceeded the development speed of other forms of theme parks in terms of both the number of parks and the scale of parks. According to incomplete statistics, the number of water parks in China has exceeded 1,000, and the number is continuing to increase. So investing in a water park must avoid two big problems.
Inaccurate positioning in the early stage:
According to the situation of the local and surrounding markets, the main target consumer groups are determined. For example, the main consumer groups are children. Children's play pools and children's water slides can be configured to attract children's interest in play and further stimulate parents' consumption. The main consumer group is young people, who can be equipped with more exciting and fun projects, such as large water slides and large water park equipment. Young people prefer excitement and adventure, and these water projects are more attractive to them.
Lack of overall planning:
Water park is a comprehensive project, which contains at least dozens of large and small aspects of content, such as theme, amusement equipment type selection, landscape building, water treatment system, power supply system, weak current system, lighting system, sound system, fare collection system, finance system, secondary consumption system, stage engineering, shading system, landscaping, etc.

Inaccurate positioning in the early stage:
According to the situation of the local and surrounding markets, the main target consumer groups are determined. For example, the main consumer groups are children. Children's play pools and children's water slides can be configured to attract children's interest in play and further stimulate parents' consumption. The main consumer group is young people, who can be equipped with more exciting and fun projects, such as large water slides and large water park equipment. Young people prefer excitement and adventure, and these water projects are more attractive to them.
Lack of overall planning:
Water park is a comprehensive project, which contains at least dozens of large and small aspects of content, such as theme, amusement equipment type selection, landscape building, water treatment system, power supply system, weak current system, lighting system, sound system, fare collection system, finance system, secondary consumption system, stage engineering, shading system, landscaping, etc.
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